Is Email Marketing the Most Efficient Form of Direct Marketing?

Yes it is!

Without doubt Email Marketing remains the most efficient and cost-effective method of Direct Marketing. 

Use an email marketing service to develop your email communications with your most valued stakeholders; your customers.

While the social networking phenomenon continues to grow like wildfire, its effectiveness as a marketing mechanism remains in question.

No other form of Direct Marketing offers the same level of complex reporting, immediacy and flexibility as Email Marketing — most particularly for small to medium sized enterprises who have limited marketing resources.

In essence, Direct Marketing relies on the measurement of success factors against a database of recipients — the right offer at the right time to the right customers.

Email marketing modules normally offer:

• Pre-defining of content and dispatch dates. Write it, set it up, close it down and let it happen.

• Filtering of databases to get the right communication to the ‘right’ people

• Near-instant reporting on:

- Bounced emails

- Opened statistics

- Click-through to website statistics

• Costs a mere fraction those of traditional mail

There is a lot to learn about email marketing, and whilst the 'basics' are straightforward, success is often the result of 'testing' its various facets e.g. frequency, headings, presentation of the offer, text type, ideal days and times to send.

Look at the economics!

Typical Campaign
Quantity Pushed  (dispatched)						5,000
Bouncebacks						100
Unsubscribed			75
Emails Opened						1,000
Click-throughs						200
Orders			50
Net Response Rate						1%
Unit Price			$250
Total Sales			$12,500
Gross Margin (30%)			$3750
Direct Costs			$197
Profit			$3553*
* Excludes consultancy/creative

Talk to MarketWrite today about to develop an Email Marketing capability.